Blog

Impulse Buying: The Psychology Behind Sales

4 February 2020

Impulse Buying: The Psychology Behind Sales

We've all had moments where we see something - through the shop windows, on our Instagram feed, on someone we walked past and decide I want that.

Brief History of Digital Marketing (1990-2020)

23 January 2020

Brief History of Digital Marketing (1990-2020)

We look at the evolution of digital marketing from the 1990s through to projections for this new decade, & what you should focus your efforts on today.

Are Horoscopes the Ultimate Marketing Strategy?

15 August 2019

Are Horoscopes the Ultimate Marketing Strategy?

What colour should you wear based on your zodiac? Your horoscope will tell you where you should next go on holiday.

Jessica Clausen

How to Write a Marketing Plan: Situation Analysis (Part 1)

27 November 2018

How to Write a Marketing Plan: Situation Analysis (Part 1)

Ever wondered how to write a SWOT Analysis for your business? Find out in the first of our blogs on how to write a marketing plan.

When to move from sole trader to company?

25 October 2018

When to move from sole trader to company?

Are you a sole trader wondering when is the best time to transition to a company? Take a look at recommendations from Katie Richards from Virtual Legal.

What are the 3 H’s of content marketing and why are they important?

23 October 2018

What are the 3 H’s of content marketing and why are they important?

From Netflix to YouTube, content forms a significant part of our daily lives, especially when it comes to entertainment.