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Domain names are internet addresses where users can access resources like websites or send emails. They can be any combination of characters and numbers (provided the domain name hasn't already been taken) and include domain name extensions such as .com, .au, .com.au, and many more.

Just like your business name, a good domain name will:

• Reinforce your brand values
• Give you an edge
• Be easy to remember
• Differentiate you from competitors

Do it right; you'll boost website traffic, clickthroughs, purchases, and recommendations. Plus, registering a domain that matches your business name adds credibility---crucial in a world where online security has never been more critical.

Visit a domain registrar’s website (like us), type in the name you want, and click ‘search’. It’ll show you whether it’s available, along with other variations of your chosen domain name and the cost of registration per year.

When you buy a domain name, you’re effectively leasing the name for a specified period. Australian domain names with the top-level domain extension of .com.au and .net.au can be registered for between 1 and 5 years. And .com domain names can be registered for 1-10 years.

Use any search engine, and you’ll likely see that domains local to you appear before international ones. So, it’s a no-brainer for Australian businesses to opt for an extension that can improve their search engine rankings and customer trust.

The difference is all down to who they’re used by:

Prices vary depending on the period and domain name.

Applies to new .com.au and .net.au 1-year domain registrations only, not renewals, transfers or backorders. Price not applicable to premium domain names.