Let’s chat about domain names. Whether you’re running a small business, freelancing or finally acting on that “million-dollar idea”, you need to have one. The best part? It’s easy. With a few handy tips - we’ll get you your perfect domain.
What is a domain name and why is it important?
Your domain name isn’t just a string of words, it’s a chance to make a good first impression.
Here’s why it matters:
It builds trust: A .au domain tells customers you’re local and reliable.
It boosts your brand: A professional, easy-to-remember name inspires confidence and makes your business unforgettable.
It helps people find you: A well-chosen domain name can give you a leg-up in search rankings.
💡 Note: The Aussie Government keeps things tight with clear rules for .au domains. And, they do this to make sure everything’s legit, trustworthy, and sticking to the guidelines for official organisations.
Take it from us, we’ve seen too many businesses struggle with clunky, hard-to-remember domains. Don't leave it up to luck, leave it up to us, take a look here and avoid the pitfalls!
Choosing the right domain extension for your business
Choosing a domain extension helps you get your message across. Let’s break it down so you can pick one that works for you:
Think local: Running an Aussie business? A .au extension is like rolling out the welcome mat for your customers. People love knowing they’re dealing with locals who truly get them.
Show your vibe: Different extensions give off different vibes. A .org screams community and trust (great for non-profits), while .shop or .store says, “We mean business.”
Keep it simple: Good ol’ .com and .net are like the classics that never go out of style. They’re easy to remember, and people automatically trust them. Want to stand out while keeping it professional? Go for it!
Double-check the goods: Found your dream name? Before you get too attached, make sure it’s available with the extension you want. A quick search here will sort that out.
The right domain extension isn’t just a detail, it’s part of your brand’s first impression. Make it count, have fun with it, and show the world you mean business. You’ve got this!
Checking .au domain availability
Alright, you’ve landed on the perfect name. Now it’s time to make sure no one else has grabbed it.
Here’s how to check availability:
Use a registrar’s search tool: Websites (like ours) let you quickly search for available domains. It also offers various services related to domain registration and management, including email & web hosting.
Be flexible: If your dream name is taken, don’t panic. Add a word, tweak the spelling, or try a different extension like .net.au.
Act fast: Good domains don’t hang around. If you find the one, lock it in, waiting is not your mate here.
💡 Check this out: .au domains are in higher demand than ever, with over 4 million registered as of 2024. Don’t let yours slip through your fingers!
Common mistakes to avoid when choosing a domain name
Here are some common mistakes to steer clear of:
Using numbers and hyphens: They might seem like a good idea, but numbers and hyphens can make your domain harder to remember and type. Keep it clean and simple.
Using trademarked names: This one’s a biggie. Make sure your chosen name doesn’t infringe on any trademarks. There are online tools and info to help you check for trademarked names, so use them to avoid any legal headaches.
Not checking availability: It’s not just about the domain - your name needs to be free across social media too. Consistency is the secret to building a brand people remember.
Not thinking long-term: Pick a name that grows with your business. Avoid trendy or overly specific names that could box you in down the track.
By steering clear of these mistakes, you’ll set yourself up with a domain name that works hard for your business and helps you shine online.
Registering your domain name
This is the exciting bit - making it official. And, registering your domain is as easy as 1, 2, 3.
Here’s how to do it:
Pick a registrar: Choose a provider with a solid reputation. (Shameless plug for our site right here)
Choose your term: Many registrars offer deals like three years for the price of two, too right, we’ll take that!
Secure it: Add domain privacy protection to keep your personal details safe (we offer this for free for many of our TLDs).
Once you’ve filled out your details, it’s all yours!
What to do after registration?
Now that you’ve snagged your domain, it’s time to put it to work. Here’s what to do next:
Set up hosting: Think of hosting as the land your digital house sits on. Without it, your domain doesn’t have anywhere to live.
Create a professional email: Nothing says “we’re legit” like an email address that matches your domain. you@yourbusiness.com.au? That’s the stuff.
Secure your domain: Add two-factor authentication and set up auto-renew to make sure your domain stays safe and yours.
💡 Please note: certain domain-related services may be subject to specific rights and regulations depending on the country or jurisdiction.
But don't stress too much; you can find pretty much whatever you need here in our resources.
From here, the possibilities are endless. Your domain is your digital launchpad, let’s make it count!
FAQ: Common questions about .au domain registration
How much does it cost?
For a standard .com.au domain, you’re looking at $15–$25 per year. Premium domains or extra features might cost more, but for most businesses, it’s super affordable, especially our one at $9.95.
What if my domain name is already taken?
No worries, mate. Get creative! Add a keyword, try a different extension, or think of a variation. There’s always a way to make it work.
Do I need to renew my domain?
Yep. Domains aren’t a one-off purchase, you’ll need to renew every year or so. Most registrars let you set up auto-renew, so you don’t have to stress about forgetting.
Final thoughts
So, there you have it, everything you need to know about snagging the perfect domain name in 2025.
We’ve helped thousands of businesses secure their dream domains and kickstart their online journey. If you’re stuck, just hit us up. We’ve got your back, no matter what. Now, go claim your slice of the internet.
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