The fact that email marketing is so popular can be attributed to its simplicity. It’s one of the easiest and most effective ways to connect with your customers, existing or potential. Read on to find out more.
Make Your Marketing Emails Stand Out Today
What is email marketing?
Email marketing is a very cost-effective digital marketing strategy of sending emails to your existing customers and prospects to get more conversions. Email marketing is a trend that many small businesses are adopting to attract new customers and interact with existing ones. Email marketing is an excellent tool for developing a brand personality and building up a relationship with customers in order to build the trust they need to make a purchase. An email marketing campaign can convert one-time buyers into repeat customers and entice prospects to make their first purchase when implemented correctly. But to do it well, you must compete for those targets’ attention and stand apart amongst a mass of competing email campaigns from other businesses.
Develop an Email marketing strategy
There are many email marketing tips and email marketing tools that you can employ to assist your campaign. The best email marketing adopts the following guidelines:
Build your email mailing list
Build your own email list and add contacts organically! It will take time, but it is worth it. Just make sure everywhere there is an opportunity to add to the list you do so. You can also use lead magnets such as ebooks, white papers, giveaways, and contests to incentivise people to join your list. It may take a while but building your own list ensures high engagement rates and increased deliverability.
Segment your email mailing list
Different customers have different needs. To reach them in the best way possible and deliver messaging that resonates with their needs and preferences, you must segment your mailing list. Sending targeted messaging to targeted groups within that list will lift your conversion rates.
Plan, plan, plan
The best email marketing campaigns have been carefully considered and planned. You may be working on a drip campaign where you are gradually moving your customers towards a conversion outcome with automatically generated emails. It sounds great once it’s up and running but requires a massive amount of planning and thought before execution. Other areas that require careful thought and rigorous planning are:
- Content planning (what email marketing messaging do you use, and when)
- Content development (how do you create imagery and copywriting)
- Frequency (how often is too many emails)
- Incentives (what else can you do to motivate conversion)
- Planning for special dates or seasonal promotional opportunities
Factors of a strong email marketing campaign
While the contents of your emails are important, there are other factors that your customers may also notice. It is crucial you do not neglect the below suggestions to set yourself up for a successful email campaign.
Use a professional email address
While free email services may work for you, it does not reflect on your business well. You want to make the best first impression and more! Check out the 5 benefits to using a customised business email address and see how you too can achieve success through one of your own.
Get the most out of your template
Templates are useful. Often, they can be sourced for free or will be provided with a hosting package. Whatever the case, it should be customised to suit your audience and your brand position to ensure it delivers maximum value to your business.
Get personal
Personalisation can significantly increase your engagement and conversion rates. There are several reliable email marketing tools that allow you to get personal with your customers. As you become more sophisticated with your email marketing software, you may wish to use dynamic content within your emails to provide unique customer experiences based on user data you’ve collected through online forms.
4 more effective email marketing tips
Just because you have drafted your email, does not mean the process ends here. To help increase the chances of getting your marketing emails and newsletters opened by your mailing list, you need to also:
- Only use relevant and engaging content
- Have clear calls to action (CTA)
- Use compelling subject lines
- Find the perfect time to send
Always think about your customer. Making your marketing emails straightforward for users can help you better achieve your goals. There should only be minimal steps for subscribers to take action, so you need to understand them and their behaviours. Read more about how you can improve your email marketing campaigns here.
Do not trigger spam filters
This is one of the most important things to remember for your email marketing campaigns. Resist the temptation to SPAM and only send your email newsletter as often as your audience expects it. There is no point in sending emails if they go straight into junk and your customers do not even see them. Find out the full list of what you should avoid when creating your best marketing eDMs to help create newsletters that your customers will enjoy.
Always monitor performance
Performance reports can offer insights about how many times your email was opened, how many times it was clicked, what links were clicked, and how many subscribes and unsubscribes you have received. This information is valuable data that can improve your email newsletters over time.
We can help
Whether you’re running large email campaigns or smaller ones, Webcentral has a package to suit your needs. Turn qualified leads into customers – with the touch of a button. Find out more here.
